How to Increase Newsletter Signups
January 12th, 2006 by JuusoPosted in Practical Marketing
Story by Tom Cain (www.smallware.com):
Last year, I made a change to how I let people sign up for my email list that has worked really well. I thought I’d share:
I started the email list in 2002. There were links to a dedicated signup page throughout the site and in the order receipt. Signups were not that great, only a few thousand since 2002.
In July 2005, I changed the demo download from an HTML link to a form with a download button. I put a text input field right above the download button that lets them sign up for the list:
http://www.smallware.com/download/
In the six months since, my traffic, downloads, and sales have remained steady. But the size of my email list has more than doubled. I have gotten more signups in six months than in the previous three years by making this change. I believe it’s because it makes signing up easier — everything in one action — but I don’t know for sure.
Anyone looking to increase newsletter signups might want to give this a try. Two points that I think are important if you do:
1. Clearly mark the email field as optional.
2. Note that you won’t spam them.I hope this info helps anyone looking to increase their signups. If anyone else has tips that worked, I’d love to hear them.
January 21st, 2007 at 10:08 pm
Maybe they were thaught that it’s not an option? :P
October 24th, 2007 at 10:53 pm
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