I have collected indie game sales statistic from different sources across the net. I’m starting to put these figures public in this month and continue to do so as I receive more and more statistics. If you are an indie game developer and would like to share your info, please feel free to contact me or post a comment. I’m sure this data will help many beginner developers to get some idea on how much games are selling.
Date: June 2005
Buy page views: 965
Price: 22.95 USD
Gross profit: 3551,1 USD
Conversion rate: 13.69%
Date: July 2005
The figures for July are down to 6.1%, but thats due to a huge download spike whose sales impact might not have trickled through yet.
Date: June 2005 – January 2006 (8 months)
Avg. Price: 21.45 USD (went up from 19.95 to 22.95 4 months ago)
Gross profit: 42900 USD
Adwords: 150 USD per month
Other advertising: 50-200 USD per month
Ecommerce provider: 10% off each sale
Affiliate fees: some
Additional comments from the developer:
I expected sales to drop quite a bit after the christmas bonanza (mainly due to the game tunnel awards), but they are still doing ok. So I am spending a fair bit to get that, but I’m still way in profit. It’s just a pity I live somewhere so expensive. It’s worth pointing out that there was also another bunch of cash from European retail deals (not included in figures), and that (so far) the game is not on any portal. Also, I’m not counting my RegNow sales, which is probably another 5-6%.
Thanks cliffski for sharing this information.