I am working on my first Indie title, and I am obviously in need of a company from which this could be released to the portals. My current problem is finding a good name for it. What should think of when coming up with a name for your organisation.
This question might seem trivial, but it can be quite tricky to find a good company name. Here are something that you might want find useful when figuring out possible candidates:
- Backward naming: Instead of “game” use “emag”. Instead of “dev” use “ved”. “Gamedev” would turn into “Vedemag”. Or “gamer” would be “remag”.
- Use dictionary: dictionary is a nice place to find names. Remember to check out dictionaries of different languages. You might find interesting names from there.
- Brainstorm: Put every idea on paper. Don’t ignore a single one word. Put all of them in paper… and play with them. Select parts of different words… and combine and use them together.
- Naming forums: There are forums where you can ask for help when it comes to naming your company. See if they can help you.
- Other people: Ask other people – your friends or family – to help with you. You’ll get plenty of ideas.
After you have found a proper candidate:
- Test the name: Ask what other people think about your name candidate. Ask 5 to 10 people what whether they like your name or not. Remember: There’s always somebody saying bad about your company name – no matter how you name it. There’s just people who think your company name is too short/long, too boring, too wierd, too similar, too this, too that. Accept the fact that other people’s recommendations are only their recommendations – and it’s up to you to name your company. Listen to them, but feel free to ignore them if their feedback doesn’t seem useful.
- Use Google: Remember to check that there aren’t companies with the same name. Go to google and search with your company name. When I checked name for my company I saw that ‘arctic productions’ was taken, also ‘arctic games’. I finally managed to find no companies with ‘polycount games’ (or ‘polycount productions’)
- Legal issues: In Finland they always check if the name is legal and not trademarked when you try to register it. You should consult a lawyer or registration office to make sure your company name is not already trademarked.
- Domain name: Make sure you have a website address available. Go to register.com and type your company name – and check that it’s available. I think either .com or .net should be available. Well – they are the best. If you have other ending (like .co.uk) you can use it – but I personally think .com would be the best choice.
- Shorter the better: My company name (Polycount Productions) is not a short name so it can be bit difficult to remember. If possible – get a short & catchy name. Something that’s easy to remember.
- Pronounce: Make sure you know how to pronounce your new company name.
- Say it out loud: Try saying your company name out loud and see how it sounds in your ears. Is it pleasant to the ear?
- Brands: You might want to stay away from those big brands – don’t get anything too similar with big companies. Invent your own stuff.
- Make sure you are happy with the name: After all, it’s your company. Make sure you are happy with the name – and go for it.
Hopefully you find these hints useful. There’s lots of material in google about naming a company. If these tips weren’t enough, go check out google for some more.