“Free Games For Bloggers”
Quite nice marketing trick, eh? Free is always so catchy even though there’s dangers) I think Binary Moon has found a great way (and cheap too) to promote their games – if it happens to hit the right spot. Player writes a review, and directs people to download & purchase Binary Moon’s games. Very easy to set up, very cheap way to promote.
The biggest issue here might be the quality of the review & blog. If it’s just some player with a low-activity blog… then this approach can be harmful: the players who want to play the game now have chance to get the game for free (instead of making a purchase) – and if it happens that the person has a low-traffic blog, then the cost of this kind of advertising gets very high (potentially lost $20 for couple of downloads does not sound good to me). In this case, it might been easier just to visit some blogs and comment there… and get people linked back – but it’s not easy to tell what blog will be beneficial for them. I’m not sure whether it would be better idea to approach ‘real’ game reviewers than (random) bloggers – but I like this idea, and would give it a chance. After all, some bloggers won’t generate much traffic. How much traffic this experiment will generate, that’s hard to say.
But the fact that even game developers & producers (like me) are mentioning their story means that their marketing gimmick could generate more buzz than expected – not only from reviewers but also from other type of bloggers. (But who knows what they expected…)
I think this is nice way to promote your game, and propably will work with other kind of items as well (software, physical products and so on). It would be nice to hear the results from Binary Moon, after the campaign is been online for some time. I’ll try to get the information online in the future.
Now go on, click on that banner, write your own review – and get your free game.