Conversion Rates

Conversion rate (or CR) means the ratio of downloaded compared to purchased product copies. If your game is downloaded 1000 times and purchased 10 times then your conversion rate would be 1%. (sold copies / downloads = rate). 0.5% – 1.5% rate is concidered somewhat a “shareware game industry average rate” but it’s just figure, and doesn’t really tell you what kind of rate you need to expect.

If you wonder why your game is not selling then it might be useful to count this ratio for your game. If you have sold 20 copies of your game and it has been downloaded 500 times then the conversion rate is 4%. This kind of high conversion rate would suggest that you don’t need to continue adding features, instead you need more exposure. You need to get 5000 or 50000 more people to download the game.

But if the game sold 10 copies and was downloaded 5000 times then the conversion rate would be 0.2%. This could suggest that your game is getting needed downloads but you need to improve the quality. Maybe add features, have better instructions, add “buy” buttons inside the demo etc. etc.

One thought on “Conversion Rates

  1. [...] OTHER COMMENTS “Started really bad. Conversion rate (CR) was very discouraging, sales we’re poor. Now traffic quality incresed and CR is much better, but still lower that 1%, most probably ~0.5%. Some say that selling other games is bad, I say that you need content and you are not able to create enough games even with 5 people team. After a year I believe that breaking up Simon the Farmer into two smaller titles was a failure – we did not shortened dev time that much and ended with 2 games of which one is not that well targeted (actually THH is not really kid game and it’s not really casual game). If you are small then make sure you can easyli create Mac version – without that you better have really strong game (we develop in BlitzMax). [...]