Price: 9.95 USD
Units sold: 457 as of 27th March 2006 (in 22 days)
Downloads: 9658 as of 27th March 2006 (in 22 days)
Conversion rate: 4.7%
* Sound: 351 USD
* press releases: 99 USD
* Direct sales: 3810 USD
* Affiliate sales: 70 USD
Advertising & Promotion methods:
* Press Release
* Apple.com front page coverage
* Promosoft to PAD download sites
* Free listing on download.com
* PPD on download.com
* Finding review sites and ask for reviews
* Choosing affiliates carefully
Author, Caspian Rychlik-Prince, added:
Essentially all the success has been down to Apple.com exposure; game would otherwise have floundered in obscurity forever. When Apple.com exposure finishes we expect sales to drop back down to the usual mediocre levels. We’ve had an unusually large amount of fan mail about this game.
I asked the author how they ended up in the the apple.com’s front page, and he responded:
I think they just liked the game :) Happened to Ultratron too.
Thanks for the info Cas, and good luck with the sales.
P.S. There’s a recently started puppy games blog now available. Click here to visit the blog.