Casual game makers ask:
How can I get my game to [name of the big portal here]? How to get them to respond?
You need to (1) have a great game that’s suitable for portals and (2) contact them (get them to response). You might not always get lucky, but after you have contacted portals you might have a better clue on how to improve your game to get to the portals.
Here’s an example of email we received when we introduced one game to a portal:
Unfortunately, our review team has decided to pass on distribution of the game at this time. It was felt that the gameplay required too much manipulation for our audience (aged 30-60, over half female), who are used to games with a higher click-to-reward ratio. We reviewed a similar game a few months ago, and unfortunately, the same reaction occured. Our audience is a savvy one, but as these games are generally just a fun distraction for them, they have a low tolerance for games that take too many steps to accomplish moving a game piece or creating a match, etc.
The best examples of the type of gameplay our audience resonates with can be found via the link to our weekly top ten seller list.
We got rejected, but this helped us to improve the game – and to try get it to portals on another time. As you can see: they have a guideline on what kind of games they want to see and they recommend checking the weekly top ten sellers. Every major portal has the top ten bestseller list – download the demos and check the design elements in their games. There’s no need to copy the games, but you can use ideas from other games to make your game successful.
What are game portals? Are they different from publishers?
The very short answer would be: Game portals are basically big game sites that can get enormous traffic – even millions of players each month to visit their site. Portals take your game (if it’s good enough), and sell it through their website. Portals don’t sell through other portals. Game publishers on the other hand can get your game, and present it to different distribution channels: portals, retailers, affiliates etc.
What major portals there are?