Comments on: Basic Marketing Plan For Indie Games

By: Basvas

Basvas — Mon, 12 Jun 2006 09:51:28 +0000

i shoot my self if u already got preorders while ‘only’ having a promo concept art
and a description of the game!
Good article and I hope a guy who i am working with now will read it :)
its a shame he made a 3d action rpg put it on some german shareware sites + his own site (www.dark-design.de) and
got 0 sales since 01.03.2006.
I think his story will be good for an article on ‘how not to do it’…

anyways i will watch the progress with edoiki hope u post some statistics
on how the plan became $.

By: Juuso - Game Producer

Juuso - Game Producer — Wed, 24 May 2006 09:21:59 +0000

@Dark Moon: It’s real goal. It might seem like a lot – but if you look at sales stats for games such as Democracy you might notice that it’s doable. Bearing in mind, that half of it should come from direct sales and rest through other sources. I believe it’s doable.

@Scurvy: Thanks for the hint. I’ve also got one promotion email from All Star Radio Networks. They are doing a service where they will announce games through radio… and let players download & buy the game directly through radio station’s website. They’ll propably send me more information about their offering, but it sounded like a doable opportunity for indies.

@Mike: I believe the execution of a plan is much more important than the plan itself. Even if you would have the greatest plan in the world… it won’t do much good unless putting the plan in action is done properly. The poorest or simplest plan in the world – if executed properly – will get great results. I expect to refine our plan, until we reach those goals.

By: Dark Moon

Dark Moon — Wed, 24 May 2006 09:02:53 +0000

The $100.000 figure, is it purely an example, or is it really your goal with Edoiki?
It seems like a lot, especially the number of downloads needed! Nice article btw.

By: Mike

Mike — Tue, 23 May 2006 21:08:15 +0000

Nice article. It has 1 bad thing though – the game is not out yet so we don’t know if your model is succesful :).

What do you think of Manifestio Game (http://www.manifestogames.com/) distribution channel and xStream (http://www.gamexstream.com/)? I think those channels will be open in a couple weeks.

By: Scurvy Lobster

Scurvy Lobster — Tue, 23 May 2006 16:49:41 +0000

Good article. I read it yesterday.

It could have more on creating a online ‘buzz’ for your game. Forums, blogs, writing for Gamasutra ;-) That sort of thing. It’s an cost-effective way to get publisity in terms of dollars.