The First Mistake to Avoid When Your Game Is Not Selling
May 28th, 2006 by Juuso
When people put their game online and start selling it without success they first think about the price. That’s the number one mistake. If your game doesn’t sell with price tag of $20, it won’t sell at price tag of $10. Do NOT drop the price of your product and wait it to enchance your sales.
It won’t.
Instead – focus on other issues, such as promotion or your product quality. Polish your website and make a better demo. Ask fellow developers for hints and do what suggested. Don’t decrease the price of your game. Increase the quality of your game.
A dropped price doesn’t make anyone thing “Oh man, what a great deal now”. It makes them think “What is wrong with this game that it has dropped the price.”
this is so true. improve the product, thats always the best rule.
Any sagely advice on how to price it to begin with?
@Brian: Check out the tomorrow’s article…
That is completely false. I experimented with different pricing and some games that weren’t selling anymore, resumed selling at $9.95.
[...] If you’ve read my articles in the past, you might remember to avoid the first mistake: dropping the price. If you have an expensive product or if your customers are saying “the price is too high” – you can drop your price, but – before you do that take a look at this alternative option: [...]
Because the price means value ;)