I previously wrote about how to name your game and some days ago I received an email about a problem with a company name. The suggestion contained name ‘bloody’ in it and I’ve changed the other part of the name to ‘Creature’. I bring this question up, because using word ‘Blood’ comes up now and then.
I have a little problem about choosing my company name. Do you think __ Bloody Creature __ is a good name for a casual game company? We put a lot of effort finding a different good name, but we always turned back to the first one.
+ Bloody Creature sounds very good
+ Actual logo is nice and a lot of people like it
+ it fits the theme of our last game
+ bloodycreature.com is available
+ we can change the logo with something that reminds a tropical cocktail
+ we are used to use it
+ I strongly want a creature-related name
– we plan to release a more casual-oriented game; so a name containing the word blood… not for all audience… less customer coming to our site?
– too long?
My first impression was that I wouldn’t use word ‘bloody’ in a company name, and especially not in a casual game. But… after thinking it bit more I’m not sure if that’s such a bad idea after all.
I don’t think portals are keen to have blood and gore in their casual games, but there are games such as Crimsonland which use blood & violence and do (seemingly) okay.
If you are planning to use ‘family friendly’ portals such as BigFishGames then using blood in game (or in company name) might not be such a good idea. On the other hand, if you think you have found your own niche (bloody games?) in casual game space – then why not? I’m sure there are casual gamers who want their games bloody.
In my opinion:
– Check out how to name your game for hints, maybe you find yourself other Creature than ‘bloody’…
– Think where you aim: do you want to aim for typical casual portals? Then using blood might not be the best idea (but this is purely my opinion – I’m not deciding what kind of games get accepted)
– But if you want to aim in not-so-typical portals, and want to use blood & gore – then the company name is more than okay.