I’m trying to develop my first project and am having trouble locating demographics information to do a market analysis to develop a game plan from. In a business course I took in college, it was stressed to do the analysis first, to determine who buys and what they would buy.
I am leaning toward the adventure genre, PC platform, 1st or 3rd person perspective, and a point-and-click interface, which leaves only theme and graphic style which are dependent on market analysis.
Do you have any ideas, can point out 3-5 successful games (with similar theme, style of art, etc), or provide a starting point to work from.
It will be much better for both of us, if you do the analysis – so I won’t point out successful games, but I can provide some kind of starting point for you to work from.
 The Adventure Games Company is a very good starting point for checking out what kind of games there are, and these games can give you insight on what kind of games could sell. Maybe you even might consider publishing your game through that company.
 The second place to go is JustAdventure.com, the site gets over million visitors monthly and has a great number of information about different adventure games – and even independent views on the issue. It also lists their ten top casual games where you can spot games such as Prime Suspects.
 I’ve written about the demographics in the past, so check out my previous post about: Sales, demographics and usage data. That might give you some information regarding your target market.
After you have gone through all the sites, you still might want to consider prototyping the art: gather a number of people or post ‘feedback wanted’ threads in some forums. Give people some different theme pics to choose from, and let them help you. Bear in mind, that these boards are filled with game developers rather than pure players (so they might have different way of thinking compared to those who only play games). But still, they can and will help you choose the best theme.
Good luck with your game.