I previously published a marketing plan for indie games, and some people saw that it might be too ‘official’ for starting indies.
So, here’s now the Very simple marketing plan for indies.
Step #1 – Submit your game to download.com (Mac gamers might want to try get in cover of apple.com)
Step #2 – Send a press release
Step #4 – Announce your game at different discussion forums
Step #5 – Use great place to submit news
After you have done this: get feedback from your players. Update your game. Get blogs and reviewers to write about your game. Update your game more. Handle customer support. Do another game. Sell to your old customers. Then repeat.