Sponsors. They are surrounded by us, but not in indie games. I recently saw indiegamer discussion about a nice looking pizza game. I recommended them to check out if there would be some local pizza companies that could sponsor them. Perhaps there could be company logo displayed in the intro of the game, and perhaps the pizzas could be named after company or something.
The lesson here is this: sponsoring is something you can use to benefit. Think about companies at your city or in your country. Perhaps there could be some company that would be interested in getting their name mentioned. Maybe some candy company could be interested in your game using their visual elements?
There’s plenty of options – and as you know: you can’t fail by trying, you can only find ways that won’t work.