Here’s an important lesson number #1: Type correctly the name of the person you are contacting. It’s quite familiar to me to get emails that start something like this:
Hi Jusso, I’ve checked your website and it looks good. I’d like to offer you…
My name is Juuso, not Jusso. I personally don’t mind if people type my name wrong – I mean, we are humans and we make errors, but I bet there are lots of people who might think “How on earth this guy has the nerve to offer his services if he cannot even type my name properly?” It just might happen that your offer (whether it’s asking for a link exchange or offering promotion services) fails simply because you didn’t have time to check out how the contact’s name is really typed.
A brief update: Another not so important lesson – let’s number it #2: I’ve actually started to have ‘Jusso’ as my nickname. If you can’t beat em… join them.
P.S. “Juuso” – it’s pronounced bit like “you” + “saw”