Comments on: Experimenting Offline Promotion (Part 2/2)

By: Juuso - Game Producer

Juuso - Game Producer — Wed, 04 Oct 2006 09:47:20 +0000

I wouldn’t say offline promotion is bad or that I won’t do it again. I’m saying bit like the same as Joonas here: the promotion must be focused & targeted. Making a speech for a goup of game developers (and handing out flyers) could be good way to get publicity & credibility. I also must say that I wouldn’t underestimate the effect of newspapers (or television!) – it’s in my interest to try to get coverage from these medias. I recommend both online+offline promotion.

By: Dark Moon

Dark Moon — Wed, 04 Oct 2006 09:10:40 +0000

It’s hard to measure the exact results of an offline promotion. In our case, about 100 flyers were given to people in the target audience of the website: parents and kids.
In the nearby future we will write some emails and/or letters to childcare centers (BKO in dutch, don’t know the correct english term), and maybe schools. Will be interesting to see the results…

@Ali: I agree, I don’t think I’ll invest in offline promotion for my games business. Not in the first year at least :)

By: Ali

Ali — Wed, 04 Oct 2006 08:18:35 +0000

For an internet website that targets video game programmers/designers, you’re better off sticking to online advertisements. Offline advertisements usually only work for offline businesses, whose customers are people who don’t sit in front of a computer all day ;)

By: Joonas

Joonas — Wed, 04 Oct 2006 07:19:04 +0000

It’s like online promotion, really: you need to reach your key audience. If I were to put out flyers for a niche site, I’d either think of some specific content which would interest a larger segment, or target the flyers very specifically. (Say, university labs with some sort of game courses.)

I believe your closing comment is spot on: this kind of content is probably best publicized via editorial media and personal displays.