There was interesting comments at BBC news regarding womens. A stereotype could be that women like fluffy animals and pink (which might be true) but many of the comments were saying exactly the opposite. Here’s something what was said (by women):
“No need for sparkly pink consoles and games full of fluffy animals”
Heh – think about that when you design your next game.
“…’survival horror’ genres being my favourites.”
Survival horror… okay.
“I play in =PINK=, an all girl clan on the game Battlefield 2.”
I guess this means there is some room for PINK, but only in clan names…
“Sometimes there’s nothing more satisfying than bashing zombies around the head with frying pans, racing fast cars and stomping around as giant robots.”
Bashing zombiews around the head with fryings pans!?
“most of the games I’ve seen that have been targeted at female gamers are…awful. I personally don’t need pink and fluffy to make me play a game”
Another vote for no pink and fluffy.
Of course there were lots of different comments (from saying “games are too violent” to “why should women play at all?”) but basically I think these findings were quite interesting! Anyone designing game for women should have a peek at the article comments (scroll down) – it just might give you some new ideas on how to design your casual game.