A small and practical marketing tip: if your website URL uses two words, it’s easier for people to remember if you use capital letters in the between. The longer the words, the harder it is to remember the URLs.
For example:
- GameProducer.net versus gameproducer.net. The first one is much easier to read.
- PolycountProductions.com rather than polycountproductions.com. The second was is extremely hard to read (Off-topic: I’ve been thinking about changing the domain name totally, as it’s very long).
Type your links in forum signatures and similar places to make your site easier to remember.
Well this is less about GameDevelopment but whatever.
Also try to keep the layout as simple as possible.
Things like distracting advertising between news items are a no go.