Many developers think that reducing the game price will increase the sales. While this might be true sometimes, I generally believe that people won’t buy your game because it’s cheap – they are looking for fun, and when looking for something fun price is only one element. If people say that your product price is too high, do this.
There’s a rule I’d like you to ponder when you are thinking about reducing the price of your game: If people are pouring money into buying beer, they must have money to buy my game even if it costs bit more. Think about that. A bar night might cost $30-50 (or whatever) and with $20 you can get couple of cases of beer. People have no problem buying that stuff, so why would they have problems buying your $20 game if it really is a good one?
Think about it. How many beers is your game worth?