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Casual Games Are Beating the AAA Titles

Gamespress reported that Eidos – one of the world’s leading publishers and developers of entertainment software – announced a distribution deal with premium casual game developer and publisher MumboJumbo. They will release six top PC game franchises to European retail on 9th February 2007.

The six hit titles have all been featured prominently in the global download charts, with combined sales of over two million copies to-date. The titles to be released to European retail include: Jewel Quest, Luxor: Amun Rising, Super Collapse! 3, Cubis 2, Chainz 2: Relinked and 7 Wonders of the Ancient World.

If you look at for example the Luxor game, it has a darn simple idea, pretty graphics, different levels – all things that every game might have. But something made it a hit game and now it’s going to be published by one of the biggest game publishers in the world. Casual games are getting more and more coverage and deals like this will guarantee the increasing trend of casual gaming.

Juuso Hietalahti

7 Comments

  1. Casual gaming also has the benefit of hitting a wider target audience, so if you’re doing in-game ads, you have a greater reach.

  2. I’ll probably pick one up just for the coolness. It’ll be interesting to see how they will price it, if it’ll be the standard $19,95 tag.

  3. Eidos are not the only ones, others are making similar moves and are also looking for a slice of the online action.

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