Casual Games Are Beating the AAA Titles

Gamespress reported that Eidos – one of the world’s leading publishers and developers of entertainment software – announced a distribution deal with premium casual game developer and publisher MumboJumbo. They will release six top PC game franchises to European retail on 9th February 2007.

The six hit titles have all been featured prominently in the global download charts, with combined sales of over two million copies to-date. The titles to be released to European retail include: Jewel Quest, Luxor: Amun Rising, Super Collapse! 3, Cubis 2, Chainz 2: Relinked and 7 Wonders of the Ancient World.

If you look at for example the Luxor game, it has a darn simple idea, pretty graphics, different levels – all things that every game might have. But something made it a hit game and now it’s going to be published by one of the biggest game publishers in the world. Casual games are getting more and more coverage and deals like this will guarantee the increasing trend of casual gaming.

7 thoughts on “Casual Games Are Beating the AAA Titles

  1. [...] Gameproducer.net (anglais) signale que certains jeux “casual” (Luxor, Jewel Quest, Super Collapse, etc…) vont être distribués en Europe en magasin. Les jeux de ce type ont de plus en plus de succès, quand est-ce que vous vous y mettez ? Est-ce que Vista va détruire les jeux indépendants ? (anglais) ou comment les magnifiques fonctionnalités de Vista vont faire passer votre jeu pour un spyware aux yeux des utilisateurs. Dois-je devenir développeur indépendant ? (anglais). Un article intéressant de rampant games qui explique les attentes et désillusions qui existent dans ce milieu. [...]

  2. Casual gaming also has the benefit of hitting a wider target audience, so if you’re doing in-game ads, you have a greater reach.

  3. I would love to see $19.95 price tag but am afraid that they will price it like bugdet titles – $9.99

  4. That’s the spirit Anders – everybody should follow him

  5. I’ll probably pick one up just for the coolness. It’ll be interesting to see how they will price it, if it’ll be the standard $19,95 tag.

  6. Yep, exactly: casual gaming is an increasing trend.

  7. Eidos are not the only ones, others are making similar moves and are also looking for a slice of the online action.