Some days ago I asked what’s the most addictive game you’ve ever played and the games in that list looked quite typical & well-known: there were games such as Tetris, Sim City, Ultima Online, Civilization, Final Fantasy, Zelda, Heroes of Might and Magic and so on. (For full list, see the post).
Now, let’s compare this list with the best selling games in Australia few days ago. GameSpot announced the list.
While there were some quite new hit games such as Grand Theft Auto, Gears of War or Cricket 07 it was quite interesting to notice that the old brands are still dominating the charts: Sims is there, Zelda is there, World of Warcraft is there, Pokemon is there. Games from these product lines were said to be addictive games.
While it’s too short list and too few games to make final conclusions, it could still be said that there is a some kind of link between addictive games and games that sell well. It is also quite clear that brands are powerful: out of 10 Top selling PC Games there were 6 games from the Sims product line.
Creating an addictive game and extending the brand with expansions looks like a successful strategy.