Your sales won’t get any better by complaining about them
Couple of days ago I saw some guys discussing about “how bad their business is” and asking others “I’ve lost lots of money on useless ads, ebook, programs, etc. How much you have lost online?” My first thought was: “Why this guys is asking these negative questions?” The japanese proverb “egg plants do not grow on melon vines” carries just the opposite message: if you want to concentrate on selling your product, then concentrating on past losses won’t help you in the future. I’m afraid that the guy who started the discussion won’t be heading anywhere good, unless he really learns something about the mistakes he made.
If you want to get sales, don’t concentrate on what you’ve lost – concentrate on what you can get
I cannot remember where I first heard the sentence “don’t focus on what you can lose, concentrate on what you can gain” but the meaning of that sentence really hit me today. Some of those people were concentrating on how badly they were doing and how they lacked sales, forgetting completely what they could learn from their mistakes. Talking about losses is useless if you don’t use it as an opportunity to learn and improve. It’s waste of energy, and only brings negativity to other people involved in the conversation.
Ask encouraging questions
I’m not saying you should pretend or forget your mistakes or losses. Not at all. I want to point out that this a discussion with a topic “How much you’ve lost?” Will not go anywhere. If the topic would have been: “What was your biggest loss and what did you learn about it?” – then there could be something valuable in it. If the discussion and questions are encouraging and lead to growth, then they have a good purpose.
Rather than asking “How much you’ve lost?” you could say “My product is not selling. What is the reason for that? What have I learned from the past? What do I need to make it sell?”