Give, give, give
I cannot stress this enough, but there’s a simple fundamental rule in life: the more you give, the more you get. As I look years back now I realize how beneficial to me many things in the past have been – without me even knowing that. 5 years ago I didn’t have a clue that I would be writing this blog – or this post – but as I look back I notice how much helping others have helped me today.
The more I try to help others, the more benefits seem to come to me. The more I’ve helped people in the past, the more help I seem to get in the future.
I don’t believe in “tactical helping”: like helping some people, but not helping some other people in order to find the “best way to get” something for you. I think that kind of thinking is very time consuming as you try to figure out what is the best ‘return on investment’. In fact, it’s impossible to know how others will react. I prefer a simpler strategy: whenever I have the resources and knowledge to help somebody, I try to do that.
Marketing and sales follow the rule of giving
If you browse some marketing and sales forums, you often here people asking questions like “how to get more traffic?”, “how to get more sales?”, “how to get a better salary?” or “how to get a promotion?” These are good questions to ask, no problem with that, but I think a better approach would be concentrating on giving.
Instead of asking “how to get more traffic or sales” you could ask questions such as “How to give more value to people? How to improve my product better according to customer suggestions?” Instead of asking “How to get a better salary or promotion?” you could ask: “How can I make myself ten times or hundred times more valuable to the company? How can I improve my work and be hundred times more beneficial to the company?”.
When you find answers to these questions about “giving” the “get” part will naturally follow.