Newsletters are important. With the era of RSS feed I don’t believe newsletter to be as important as they used to be in the past, but they are still important. I have switched from self-done solution to Aweber and sent a newsletter to game producer subscribers.
The basic idea of newsletters is simple: you provide value and in exchange get value. The moment you stop giving value, people will start thinking whether to unsubscribe or stay on the list.
The main reason to use newsletters is to remind those who are really interested about your site or product. Since they’ve voluntarily subscribed to your newsletter in the first place, they naturally must have interest in your product or website.
Some time ago I exchanged couple of emails with one of the well-known SEO experts in the Internet, and mentioned that he could set up a newsletter. I told him that I would be interested to hear his offers now and then. He wasn’t planning to start one (at least for now). I was actually quite surprised that people who are doing such a great job in the Internet don’t have newsletters – they just use only RSS feeds. I think they are missing valuable marketing vehicle if they don’t use newsletters.
I haven’t sent newsletters frequently, but with this new system I’m most likely going to start sending more newsletters and providing more value to readers. The last newsletters contained various information about what has happened in gp within the last months, but in the future I’m going to give some special offers, articles, ebooks or any additional resources to make it really worth receiving.
There is probably one rule over all in newsletters: never give subscriber email addresses to anyone. You can rest assured that you’ll ruin your credibility in a heartbeat when it turns out that you’ve given confidential information to somebody else. I also wouldn’t try to force anybody to subscribe. I don’t like it when game portals force you to type email address in a field before you can download anything – and don’t even give an option to choose whether to subscribe or not. I believe I’ve given quite many firstname.lastname@example.org entries in those boxes. Another bad way to do things is to have broken unsubscribe link. I’ve seen that in some companies and even had it in our system in the past (luckily friendly people told us about the problem and we fixed it). I really think you have to give people the right to choose whether to subscribe or not, and give them option to unsubscribe any time they want. Don’t even think about anything else.
Newsletters are inexpensive, and they can bring you traffic and remind people who were initially interested in your product. If you don’t already have a newsletter, go to Aweber and start yours today. The fees start from a few bucks depending how many subscribers you have, and how heavy newsletters you are going to send.
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