Getting journalists to review your game is very important in getting traffic, downloads and eventually sales. Some people might wonder where to find those review sites. Here are few very simple tips on where to find those journalists who could review your game.
#1 – Send a press release
One reason for doing a press release is to get people to review your site. There are many places and companies you can use to get the word out. One popular is SoftPressRelease. I’ve personally used my own service GameRelease.net and so has several other developers and companies as well. There’s a list of contacts available which might also get you a starting point if you want manually start sending press releases to companies.
#2 – Google
Simply go to Google and type for example “Diner Dash Review” or “Tribal Trouble review” (or basically name of any successful game) and you’ll get a big list of sites where this game has been reviewed. Then you can start checking out those sites and manually emailing them. If you don’t like doing it manually, consider sending a press release. Best option might be to combine both ways.
#3 – Go to some popular game review website and check lists
You may go to some popular game review & news site and then simply start looking where games have been reviewed. Here’s for example GameSpot list of reviews for Tenchu: Return From Darkness. Manually going through them is bit time consuming, so it might be worth considering a press release since those people might have already these contacts on their lists.
#4 – Use your own website
If you have a website, make a section for press where you state that “evaluation copy for journalists is available”. If you do this before sending a press release, it might prove pretty good strategy.
Notice, press releases alone won’t help much if you don’t have a good product or some unique story to share. But when you do, and once you try one or few of the tips, you’ll get the idea on how beneficial it is to get your game reviewed.