I just received a phone bill. I must say I was pretty amazed to see the bill telling me “WIN TICKETS TO EUROVISION FINALS, Check out instructions in the back”. The tickets itself was not such a big deal, but the fact that they had put this information in the bill showed creativity.
I don’t recall seeing any other company promoting something (this time it was a contest – not something to buy) in the bill, and I believe you should be really careful when doing so. Promoting too much might make the bill complex, but in this case it worked well because the tickets were mentioned in the bill summary (and not for example in the payment details). Also the fact that the color was red, and everything else black made it stand out.
Quite a witty way to promote an event contest.