Comments on: What Subway Could Learn About Marketing

By: Making Casual Games » Blog Archive » The Subway Sandwich Conundrum

Making Casual Games » Blog Archive » The Subway Sandwich Conundrum — Sat, 22 Sep 2007 23:14:46 +0000

[...] on GameProducer.net, Juuso recently talked about the complexity of ordering a sandwich from Subway. When he went into Subway and said, “I’d like a sandwich, please,” he was [...]

By: Juuso - Game Producer

Juuso - Game Producer — Wed, 02 May 2007 04:49:34 +0000

The place was filled with customers (it was lunch hour if I remember correctly), and Space Invaders sounds like an accurate description for what it felt like :)

By: ZeHa

ZeHa — Mon, 30 Apr 2007 20:05:10 +0000

I’m a Subway fan and I remember my first visit. I went with a friend of mine and we both didn’t know what to take. So we just asked “well what would you recommend?” and he then replied “warm or cold”, we said “warm”, and he recommended two types which we immediately took. I don’t know if McDonald’s personnel would make useful recommendations ;)
Then of course we also got asked which bread and which sauce, but he knew that we didn’t know anything about it so he just asked if he should take the “recommended” parts. So the only thing we really had to decide was the details of the salad, but come on, if you eat a DÃ¶ner Kebab you’ll have to deal with the same “problem” ;)

I think it was good, because we saw the whole variety. And you see that you decide what to take, not them. But if you don’t know what to take, just say you want the recommended ingredients. I think it’s the same with Dell computers – you can choose everything, but they also have their recommended components.

Perhaps in your situation, it was a little stressy and it had the typical “fast food” feeling with many customers and the personnel moving left and right like Space Invaders, but when we went there, we were the only customers, and we weren’t in a hurry, so for us it wasn’t a problem to make some decisions.

By: Making Casual Games

Making Casual Games — Sat, 28 Apr 2007 21:18:15 +0000

The Subway Sandwich Conundrum…

Over on GameProducer.net, Juuso recently talked about the complexity of ordering a sandwich from Subway. When he went into Subway and said, “I’d like a sandwich, please,” he was overwhelmed by the number of choices he was asked to mak…

By: Kal_Torak

Kal_Torak — Sat, 28 Apr 2007 19:40:17 +0000

Extra pickles please.

By: Juuso - Game Producer

Juuso - Game Producer — Sat, 28 Apr 2007 12:41:16 +0000

Frozax: Yeh, different people have different preferences. When hungry, mine is definitely leaning towards simplicity – I just wanted to eat ;)

Foo Bar: Heh.

By: Foo Bar

Foo Bar — Fri, 27 Apr 2007 15:35:59 +0000

Exactly what I feel when visiting Subway as well. Additionally I always feel like being ripped off when I get the final price.. I guess that’s because they first manage to show clearly some price like “3,90 eur” next to some image, but when you take a *typical* sub and add drink (or make it a meal) it costs easily something like 9 euros. And the price difference between a meal and just adding a drink is only 10 cents or something, which also feels like a huge rip off regarding price of taking only the drink. All this amounts to enough annoyance that I won’t normally go to eat at subway unless some friend really wants to go there.

By: Frozax Games

Frozax Games — Fri, 27 Apr 2007 13:25:03 +0000

Well, maybe that’s the difference between a Hardcore eater and and Casual eater :)
Personally, that’s what I liked about Subway. You have a lot of choices so you can eat something different every time.
But you’re right, the first times, you have no clue of what to answer so you pick a random one each time!