Jake introduced me The Secret movie (that comes with English subtitles, but not Finnish – at least for now). The product is all about the secret that all the famous and successful people in the world have used to reach their success – either consciously or unconsciously.
I had read about The Secret, and after reading book reviews and comments in the net (and after seeing some marketing material) I saw some very rough statements. Some people were praising it while some others were disgusted. I became very skeptic and thought that it would be pure “new age” stuff. I was very close to drop the item totally from my list (although I was still thinking whether to get it or not), when suddenly Jake approached me and suggested a deal that he would give me the DVD free, and in exchange I would write about the DVD if I liked it. I told Jake that I suppose that’s fine, although I replied that I would give my honest opinion about the product – whether it was bad or good. And no, I’m not getting any pennies from sales or from writing this post after getting the DVD.
I watched the movie, and turned out that I enjoyed watching it. There were some “new agey” stuff and some “facts” were perhaps bit misleading, but the whole idea of The Secret is something I’ve heard in many other places and something that successful people have used. I believe I’ve unconsciously used The Secret to grow my website and business. Napoleon Hill (in his book Think and Grow Rich) talks about exactly the same things, although he is not taking so “spiritual” approach, like they perhaps do in the movie. While some of the stories and ideas presented might seem too “spiritual” or “religious”, I’ve always believed that the outcome is what matters. It’s like driving your car: who cares if it’s spiritual forces or the fuel that gets the car going, as long as you reach your destination. Any help that can make you reach your destination is appreciated.
I think that for many realistic people, The Secret might look like “trashy new agey crap they sell to poor individuals who believe in wishy-washy things”.
Might be. But I also think that realistic people might keep doing the same thing they’ve done forever. Realistic people didn’t get us to the moon – it was those guys who went there even when everybody else was saying “it’s impossible”. Realistic people will be first to tell you that you cannot make a living as an indie. There’s lots of things “realistic” people “know” that “cannot be done”. And I suppose that’s true for them, the rest of us will go to another direction. For those others who want inspiration, motivation and help to become more successful (in the gaming business or other areas of life), I recommend buying the DVD and watching it with an open mind.
For those who are skeptical, I recommend buying the DVD anyway – because Jake is a nice guy and if you buy the DVD from him, you are also supporting an indie game developer. Besides: The Secret is one of the best selling products in the world, and by simply looking what they’ve done you can learn a lot about marketing. They are cross-selling, they are promoting, they are using curiosity to drive sales, they are using affiliates, they are using testimonials, true stories and much more. The Secret in itself is a great lesson from marketing, if you want to look it from that perspective.
If you got interested: Buy The Secret from here.
I watched it and I liked it.