The convince me to buy game contest got me thinking: how come so many games have so difficult payment systems? There were some room for some improvements in letting people buy the game. Here’s some things I noticed while I was browsing different game websites:
Put your buy button visible so that I can buy your product.
For some games, the buy button was missing. This actually happened to one of the winners as well. For some reason there was no buy button, or it was buried somewhere in a really hidden place. Hint for anybody selling any product: make sure your potential customer can see the buy button in some very visible place.
Please, provide accurate prices
In some cases, the price information was missing or was not accurate. This was not such a bad thing, but it’s bit stinky when the game price is not seen… or it’s not what was promised! Kudos game for example was said to cost $22.95, but I ended up paying $28.00 (after sales tax was added). I mean… I’m kind of “used” to this, and know that sales tax is added, but I still feel that eCommerce systems could do a better job providing prices. Amazon must be one of the worst examples: you have to give all your customer information and even credit card details before you can see the final price.
I wonder if anybody making those payment software ever considered customer in the process? (Okay, that was a bit exaggerated, there are places that show prices correctly – places like play.com). Until we get better eCommerce systems, there’s unfortunately much we can do. But if you can: please, provide as accurate prices as possible.
Provide the kind of payment solutions that your customers can use.
The last thing I noticed: in some occasions there was no chance to pay using your favorite payment system. Some systems offered only credit card options or phone orders but no PayPal (or wire transfer) for example. If you want customer to give you money, you gotta play by their rules: you have to provide them a way to purchase your game, even if it means squirrel skins.
The bottom line is: if you don’t give customer chance to give you money, he will be taking it somewhere else.