Why Vendor and Affiliate Accounts are Typically Separate on eCommerce Providers?

I really don’t know. I’ve seen this many times before: many eCommerce providers separate vendors and affiliates. There are those who sell their own games (vendors) and then there are those who sell other people’s games (affiliates).

I really don’t know why that is. There cannot be technical reason. There cannot be payment related reason. There cannot be marketing reason. Or… if there would be any technical, payment, marketing or other reason for this, it’s probably an excuse.

If you think about this. When you go to software sites such as Plimus or BMTMicro, you are forced to choose to create different accounts. Haven’t they ever thought that vendors might be interested in selling other people’s games as affiliates, and that it would be easier if you could use your vendor account to sell affiliate products?

I admit that it’s pretty easy to create 2 accounts, but I think the real question is: Why are they separate in the first place?

Juuso Hietalahti


  1. Frozax: thanks for sharing that info, I didn’t know that (and by looking at Jake’s comment, he seemed to have the same problem :)

    Jay: yeh, exactly.

  2. Hum, you are wrong about Plimus. I use Plimus to sell my games, and the same account to sell other’s games. It’s working without any problems!
    Maybe it can help, but I know I created my account as a vendor. And then added affiliate games. Hope this helps.

  3. You’ve hit one of my pet peeves.

    While two different checks / deposits aren’t such a big deal, if you generating less than the monthly / period threshold in volume with one or the other, it’s that much longer before you’ll get the funds distributed (maybe that’s part of their business strategy? They invest that money and make interest off of it or something?)

    I have affiliated games on my vendor account with Plimus, but it’s extremely annoying as they do not allow me to track the affiliate sales (except manually). How hard would it be? I’ve complained to them about it, but their response was pretty much, “Too bad, that’s just how it is.”

    I don’t get it.

    I personally think that most indie game devs should also be affiliates. It’s some extra pocket change, and if we all do it, we help grow the pie a little bit.

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