I don’t remember which marketing book posed this question (it might have been one of Seth Godin’s, although not sure): what’s better than one ad?
The right answer was: six ads.
Meaning: repeating the ad. That’s the key.
That’s one of the reasons I keep repeating word GameProducer.net to make sure that people remember it. I display it on the site headline. I mention it several times on interviews. I mention it in blog posts (like this). I keep repeating it over and over.
Some people might think that you shouldn’t promote your products, or that you should be shy about your product. I think that anybody who truly believes in his product (whether it’s cleaning service, video game or a hot dog brand) should tell about it. Others won’t be telling about your product, so make sure you say things out loud.
Are you shy about your product?
If you are, then ask yourself: Why?
If you believe your product gives value to your audience – why not talk about it? Why not help people to remember it and you?
Keep repeating whatever you want to promote: that’s how somebody will eventually remember it.