I’ve been recommending Google Analytics since I first heard about it. The system is free, easy to use, detailed, filled with features – it gives almost everything I need to know about visitor tracking.
And now they managed to make the interface worse: the new interface will completely replace the old one in just a few days.
Here are some things that the new interface does worse:
- They say that now it’s possible to customize the dashboard, but if you try to get rid of the “overview” (or make it smaller) which is eating most of the space, you realize you cannot do that customization as you’d like. I’d like to get a much smaller font on that “overview” and watch a much smaller monthly graph.
- Second big minus is that it takes 3 clicks to change the monthly statistics! In the earlier dashboard you could do it by clicking once.
- Similarly you could select the range from the left side, and then browse different systems (like pageviews and visits) automatically. Now you have to click right side, move your mouse to left side, click a radio button (that displays pageviews etc.) and again if you want to change: you need to repeat that procedure. You literally have to move the mouse cursor across the screen to get what you want – why? Why couldn’t they place the “visits” tab to the left side, or alternatively move the options to the right side?
In summary the new interface uses too big graphs, has too big font, doesn’t really let me customize the way I want. The graphs take too much white space (I didn’t need to scroll stuff on the earlier interface) and is (annoyingly) removing the old interface. I’m certain that they had marketing people and technical people sketching the new system, but for some reason I feel that the usability doesn’t match the quality of the system.
Oh well, it’s still free so there’s not much to do about this but hope that they either improve the UI, or switch to some alternative system. Or simply get used with the new interface.