Comments on: How to Trick Customers to Buy Your Products http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/ I bake games. Indie style. Thu, 16 May 2013 13:23:44 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jake Birkett http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92937 Jake Birkett Thu, 21 Jun 2007 09:36:39 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92937 yeah that's pretty dodgy, nice way to get lawyers in touch too (I speak from experience). yeah that’s pretty dodgy, nice way to get lawyers in touch too (I speak from experience).

]]> By: Juuso - Game Producer http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92866 Juuso - Game Producer Thu, 21 Jun 2007 06:53:21 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92866 He was going to copy (or edit a bit) a corporate logo (such as CNN) and display on it his website to make his own product look better - even when he has no association with the corporation, or never featured there. He was going to copy (or edit a bit) a corporate logo (such as CNN) and display on it his website to make his own product look better – even when he has no association with the corporation, or never featured there.

]]> By: ZeHa http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92864 ZeHa Thu, 21 Jun 2007 06:41:46 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92864 Though I'm not about to trick anyone, I think you should at least tell us what the basic idea of the trick was ;) even if it's totally unethic, it might warp your mind to some really good idea, actually. It's the basic brainstorming thing - just don't get rid of ideas too soon, because even if they are totally unrealistic or unethic or whatever, they might give you new ideas which actually are. (And the other reason why I'd like to hear the idea is pure curiosity ;) Though I’m not about to trick anyone, I think you should at least tell us what the basic idea of the trick was ;) even if it’s totally unethic, it might warp your mind to some really good idea, actually. It’s the basic brainstorming thing – just don’t get rid of ideas too soon, because even if they are totally unrealistic or unethic or whatever, they might give you new ideas which actually are.

(And the other reason why I’d like to hear the idea is pure curiosity ;)

]]> By: Juuso - Game Producer http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92581 Juuso - Game Producer Wed, 20 Jun 2007 17:17:34 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92581 Heh, you guys sure know how to play it evil ;) Oh, and yes - I was referring to "unethical/dishonest" tricks - if the customer is happy, then I see no problem. Heh, you guys sure know how to play it evil ;)

Oh, and yes – I was referring to “unethical/dishonest” tricks – if the customer is happy, then I see no problem.

]]> By: Sniper http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92578 Sniper Wed, 20 Jun 2007 17:00:32 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92578 "The other truth about tricking people: it just leads to more credit card charge backs. " Not quite true. The credit card companies introduced secure code systems a while back, "verified by visa" being one example. If a purchase comes through that has been verified then the customer cannot charge it back. If he could get a refund it would come from the credit card company and NOT the merchant. Great idea :) The only time a verified credit purchase could come back to you is if you were genuinely doing something dishonest. If you were just making the demo far better than the actual game or something similar then you wouldn't have to refund verified credit card orders. “The other truth about tricking people: it just leads to more credit card charge backs. ”

Not quite true. The credit card companies introduced secure code systems a while back, “verified by visa” being one example. If a purchase comes through that has been verified then the customer cannot charge it back. If he could get a refund it would come from the credit card company and NOT the merchant. Great idea :)

The only time a verified credit purchase could come back to you is if you were genuinely doing something dishonest. If you were just making the demo far better than the actual game or something similar then you wouldn’t have to refund verified credit card orders.

]]> By: Jake Birkett http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92560 Jake Birkett Wed, 20 Jun 2007 15:51:22 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92560 Also...if the trick is not "dishonest" or totally amoral, and the customer is happy because they end up buying from you when they not have, then is it such a bad thing, perhaps it's just clever marketing, or a borderline practice that some people frown at but most customers don't mind (or are used to)... It could be argued that the customers who are put off by the technique may be less susceptible to future marketing as well and may not make the best customers anyway, not as much as the ones you've captured with the technique ;-) Also…if the trick is not “dishonest” or totally amoral, and the customer is happy because they end up buying from you when they not have, then is it such a bad thing, perhaps it’s just clever marketing, or a borderline practice that some people frown at but most customers don’t mind (or are used to)…

It could be argued that the customers who are put off by the technique may be less susceptible to future marketing as well and may not make the best customers anyway, not as much as the ones you’ve captured with the technique ;-)

]]> By: Jake Birkett http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/comment-page-1/#comment-92559 Jake Birkett Wed, 20 Jun 2007 15:47:09 +0000 http://www.gameproducer.net/2007/06/20/how-to-trick-customers-to-buy-your-products/#comment-92559 Here's the thing though. You could A/B test tricking vs not over say a long period of time and if the trick STILL resulted in higher sales, then maybe.... ;-) Here’s the thing though. You could A/B test tricking vs not over say a long period of time and if the trick STILL resulted in higher sales, then maybe…. ;-)

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