Lately I’ve been getting some emails that have started with an apologize. I’ve got emails where the first sentence has been something like these: “Sorry for mass emailing you…” or “Sorry to email you again, but…”
Sorry for emailing me something I wanted?
I really think that newsletter sending should NOT start by saying sorry. Not even if you send couple of emails in a row. Not sure if I’ve apologized sending several emails it in the past, but I’ll (hopefully) don’t do that in the future.
Basically, the reason why this kind phrase in emails is not good boils down to these two points:
- If your newsletter (or email) has something valuable for the reader – why should you apologize it? If you bring me value – why should you feel sorry about that?
- On the other hand, if your email is useless and doesn’t give me any value – then why the heck are you sending it?
Make sure your email has value, and send it. If you have nothing useful to say – then trash the email.
There’s no need to apologize when you provide valuable content.