Book Review: The Indie Developer’s Guide to Selling Games

Briefly put
The Indie Developer’s Guide to Selling Games is an in depth look at every facet of game development, from start to finish, and how it will all impact your bottom line: Sales. It is a crash course in opinion, theories, and facts about the industry specific to independent digital publishing:

To get the ebook, Buy it from here.

Review
I just finished reading an marketing and sales resource The Indie Developer’s Guide to Selling Games. In a nutshell, this guide focuses on selling and marketing indie games. There’s a handy list of resources and contact emails of publishers that are valuable for any indie out there. Especially beginners will find much of the book information valuable. The cons of the book are perhaps about how (small) parts of the information is presented: some of the tips and hints are simply told in a direct style while not necessarily explained in detail.

Best parts of the book
Overall I liked the book (while I disagree slightly with some lessons such as targeting and segmenting). I think the tips presented in small boxes and the short summaries are great way to mention relevant ideas. The list of contacts and SEO tips are also a great resource for many indies, and so are the design suggestions (or “motivational factors” – I think they basically are game design tips) in the end of the book.

There’s plenty of insight on marketing, price points and basically stuff that indies need to know to get more sales. That’s where this book is doing well.

The Indie Developer’s Guide to Selling Games is an in depth look at every facet of game development, from start to finish, and how it will all impact your bottom line: Sales. It is a crash course in opinion, theories, and facts about the industry specific to independent digital publishing.

Who should read this book
I’m recommending this book as an affiliate, so keep that in mind when considering making the purchase.

  • I personally think this book provides a good guide especially for beginners who aren’t familiar with the aspects of marketing and selling games.
  • Professionals who want to get reminded about the marketing ideas and perhaps get new insight on what to do on their games to make them sell.

The book comes in 2 formats: Ebook that costs $27.95 and as a physical book that costs $34.95 (+shipping I presume).

You may download the free sample chapter and Table of Contents to take a close look at the product.

I think it boils down to this: the book costs about as much as 2-3 game sales (or 1 sale if you use the tips and sell your product on a higher price) and it can give you ideas and contacts to get your game published. The ideas in the book can get you more sales.

If you are ready to proceed, purchase the ebook from here.

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