Comments on: PopCap Acquires Casual Game Companies

By: | popcapgame.gamesforplayers.com

| popcapgame.gamesforplayers.com — Thu, 27 Sep 2007 05:00:56 +0000

By: Don Luis

Don Luis — Fri, 07 Sep 2007 00:06:40 +0000

Getting into the casual games market now is sort of futile unless you have a super cool idea for a super cool rule-breaking and new game mechanic/concept. Only those do really create the astronomic returns required to be financially viable. All middle-of-the-road titles are competing for virtual shelf space and don’t really excite potential acquirers. It’ll take a new studio about 2 years to leave any impression on the market at all (that’s if they are really great). So, it’s not simply in and out again.
I just got out of casual games after selling my company. It was fun as long as it lasted. Now it’s a big boys business. Not really quick turnaround indie material anymore.

By: Fuel Industries - Blogs - Blog Archive » Casual Connect recap

Fuel Industries - Blogs - Blog Archive » Casual Connect recap — Fri, 20 Jul 2007 17:41:13 +0000

[...] couple that are the most interesting to me were PopCap announcing that they acquired SpinTop Games and Retro64. A couple great developers that should be a good fit [...]

By: Blogs

Blogs — Fri, 20 Jul 2007 17:38:13 +0000

Casual Connect recap…

This week was the Seattle Casual Connect conference (the conference formerly known as Casuality). Talking to organizers there was around 1300 attendees this year, up from around 900 last year. What that really meant for me was that there were a lot of …

By: Stephen Burns

Stephen Burns — Wed, 18 Jul 2007 23:54:29 +0000

As a indie you still have to make good games at any period :). A good quality game is the first step and I am still working on that first step ;).

By: Patrick

Patrick — Wed, 18 Jul 2007 17:40:08 +0000

No Juuso, I don’t think it works like that. Studio aquisitions are usually made for personelle and IP, so if the key people are leaving, that sort of defeats the value proposition. A good lesson might be to keep the IP, so you have more value down the road, but I think this case is more about the people.

Truthfully though, aquisitions don’t work and almost always ruin corporate culture.

By: papamook

papamook — Wed, 18 Jul 2007 09:49:20 +0000

lmao, I think if that were your plan you probably wouldn’t be making good games as your goals are all wrong and in need of a re-evaluation.

By: Juuso - Game Producer

Juuso - Game Producer — Wed, 18 Jul 2007 06:54:46 +0000

Could be so guys… on the other hand: perhaps this can be a really good opportunity for indies. Perhaps indies can now create a nice company, sell it to bigger company – and repeat.

By: Anonymous

Anonymous — Tue, 17 Jul 2007 22:03:54 +0000

Patrick is right, although to me this doesn’t change anything at all. The casual game market has already been completely saturated for a long time. This is an inevitable next step in the process — consolidation into bigger and bigger companies to reduce costs and overhead, just as it happened in the mainstream game industry. The casual market started slipping from indies at the start of the decade, and for the last couple of years there have been zero opportunities remaining for indies (someone who makes all or most of their income from publishing through a portal is not an indie).

By: Patrick

Patrick — Tue, 17 Jul 2007 21:43:30 +0000

Its just an innovation-averse corporate structure assimilating other risk-averse cell. This is nothing to celebrate.