One morning I was watching figure “100%” in the side of an orange juice package. I started wondering why there’s 100% in the package. After all, the juice is made of juice concentrate. There’s water added, it’s not like it’s made 100% from oranges.
I came to conclusion that 100% in the package means absolutely nothing.
Nothing sensible anyway. Sure, you could think that there’s no apple or carrots in the juice so in that sense 100% of the fruits used are oranges – but basically that 100% figure is just sales talk.
I also remembered that when I was at store, I remember checking different juices and I remember thinking that 100% juice is good. I had no specific idea why it was good, but I suppose somehow my brain told me that “100% orange juice” is better than just “orange juice”. Now as I look back, I can see that the juices really don’t have difference. No added sugar or anything – the other just uses word “100%” to make me buy the darn juice.
Strange how you can generate different images by using different words – that’s something worth remembering when designing your product package.