Azada Sales Statistics Estimation: $250,000 Sales In The First Month After The Launch

To play Azada – download it from here.

Before going into details, I must add that the following sales stats are all speculation. They are not 100% correct – they are just estimations. I base these numbers on pieces of information I’ve received from different websites – including the Big Fish Games press releases. I believe my estimation should give a some kind of picture about how much Azada has sold in the first month after the release.

Estimated sold copies: average 500 per day (from Big Fish Games portal)
Price: $20 (or $7 with game pass).
Estimated average price: about $17 (assuming 25% of buyers use game pass)
Total estimated income: $250,000 (in the first month after the release)
Downloads: 600 000 in first two weeks, estimated 1 000 000 downloads in the first month
Estimated conversion rate:1.5%

According to the Big Fish Games press release Azada averaged about 43000 downloads in the first two weeks. Direct quote:

Since its debut two weeks ago, more than 600,000 people have played Azada on Big Fish Games’ site alone, making it one of the best selling games of 2007.

I’ve also heard developers telling that Azada smashed both Mystic Inn and Atlantis Sky Patrol in the first hours after the release. According to older BFG press release, Mystic Inn game sold more than 2000 copies in the first three days.

From these numbers we can estimate, that Mystic Inn averaged about 700 sold copies per day after the release. Here are conversion rate examples:

  • With conversion rate 2% would be 35 000 downloads for Mystic Inn (which sounds quite high CR – but not impossible)
  • CR 1.5% would suggest roughly 47 000 downloads for Mystic Inn (which is close to how much Azada was downloaded)
  • Conversion rate 1% would mean 70 000 downloads for Mystic Inn (which is unlikely, since Azada beated Mystic in)
  • with CR 0.5% it would be 140 000 downloads for Mystic Inn (here CR seems quite low, and again the download number too high compared to Azada)

With this data at hand, I assume Mystic Inn could have conversion rate around 1.5% – 2.0% – since Azada averaged 43 000 downloads and was said to perform better than Mystic Inn. Azada was reported to perform better than Mystic Inn, so it might have this quite high conversion rate of 1.5%.

Naturally we don’t know if they mean downloads or sales when they said “performed better”, but in this speculation let’s suppose Azada won in both figures.

Now there’s one big factor we must take into account: the game price. The normal price is $20, but there are lots of people who can use BFG game pass to get the game for $7. I have no information how many people use game pass (I believe it can be anything from 10%-50% of buyers – or I can be totally wrong – and this will make a big impact on the profits). I make a wild guess and suppose that 25% of the buyers use game pass. This means that for every 100 units sold, 75 are sold for $20 and 25 units are sold for $7. Total revenue for 100 sold units is then it means that average game price is less than $17.

Since Azada was downloaded average 43 000 times per day (and it was better than Mystic Inn) and with 2% conversion rate it would mean 860 unit sales per day. With $17 revenue per sold copy that means $14 620 per day. Or $438,600 in one month.

Azada stayed long in the top 10 ten (at the time of writing it’s still number one) so we might assume that it has been downloaded a lot after the release. If we assume 43 000 downloads per day, then it would mean 1 290 000 downloads in a month. By taking into account that BFG portal receives 25 million monthly unique users, this figure is possible to reach.

If we take a very low assumption – an unlikelyassumption – (CR 1% and the downloads would go down and average 20,000 downloads per day) we can still see that Azada would sell 200 copies a day (which again seems very low number). That’s $3,400 per day – making it $102,000 per month.

With these “maximum” and “minimum” ranges known, we might think that the download number went down a bit after the release, and assume that 1 000 000 people downloaded the game in the first month. With 1.5% conversion rate, this would mean 15 000 sold copies in the first month. With average price of about $17, this would mean about $250 000 sales.

Bottom line
As said, this is all speculation and exact numbers are only known by the portals and the developers. Perhaps the real number goes somewhere around $200K – $300K sales for the first month, or perhaps they are something else. The fact that Azada has stayed first on the top games charts for a long time and the fact that Mystic Inn was reported to sell about 700 copies a day (which Azada beated) supports these numbers. If the conversion rate is 1.0% for Azada, then the conversion rate for Mystic Inn should be around 2% – which again seems unlikely.

Whatever the exact figures are, it’s good to see Azada showing how a new innovation and heavy marketing vehicle can help game to sell in the $100K range in just one month.

Juuso Hietalahti


  1. so arabic games how get published looooool my game in arabic but its so strong its FPS Game but no publisher accept my game

  2. Does anyone have any info on actual stats? I’m trying to find any and all stats, white papers, etc on the casual games industry.

  3. you need to write exact numbers – no speculations – this text is useless

  4. papamook, what’s the prize? :)

    as always: a years supply, of shepherds pie!

  5. Being a tester of the game, I can say I’m glad to see that this kind of game succeeded. At least is something different from the usual crap “casual” stuff!

  6. I loved (Castle + Island) of Dr. Brain when I was child, glad to refresh your memory Juuso ;)

  7. Great results for a great game! Azada entered Global Top 10 on 3rd position this week, congrats!

  8. Tulsi – that’s the name of the game I was after! The idea is completely same as in Dr. Brain. The difference is that the puzzles are more “casual” type of puzzles.

  9. It’s just a re-make of Castle/Island of Dr Brain… with nicer graphics?

  10. Where did you get that 25% Gamepass-sales from, just guessing or?? I remember a “Real Arcade”-interview a little over a year ago (could not find a link to it right now) where they said that most of the game-sales came through gamepass-owners, it would be quite strange if the situation was not the same with Bigfish. I also remember them mentioning that the usual CR for casual games was 1-2% in the same interview. The crappy CR of casual games was mentioned as one of the reasons why Real Arcade is moving towards in-game advertising.

  11. well if we go via alexa I’d say they were bigger than they were 3yrs ago but maybe not much from 1yr ago…

    (apologies for the comparison)

  12. Yep, both MI and AZADA are developed by BFG internal dev studio (which is Emmanuel Marty and his team from France).

  13. Mystic Inn and Azada are both developed by BFG, no?

  14. Juuso: don’t forget that Mystic Inn was released last year and BFG is growing fast. Gamezebo posted a while ago that hey had 30% sales (or rev) increase.

    If 1% CR is standard, what CR could be marked insanely high? That’s what they tell about MFC CR.

  15. papamook, what’s the prize? :)

    anonymous: yep, they take huge cut, marketing takes a lot, affiliates take cut etc…. but I was trying to make a guess about the gross sales.

    andy & orange brat: I asked the same question some time ago, although I think the puzzles might need to be simpler (and perhaps more of them). In the good old adventure games you might spend days (well, I did) for trying to solve something that you got stuck with. Casual gamers probably aren’t interested thinking 3 days that they should have pulled some lever before they got in to the current scene. Haven’t tested Sam & Max (although heard a lot about it) so cannot say.

    Roman: BFG said that Mystic Inn sold about 700 copies per day (for 3 days) and then we know Azada beated it (while Azada was played by 600 000 players in 2 weeks = that’s about 43 000 downloads a day).

    If Mystic Inn would have CR 4%, then the downloads would be 17 500 per day for the Mystic Inn – yet 43 000 for Azada (and that difference would seem quite high for me).

    Naturally I can be totally wrong, as said: this is all speculation & estimates.

  16. I’d be careful with those conversion rates. I’ve been an affiliate for a games portal for several months now, and the total conversion rate for all games combined is only 0.18% on my site! I wonder why everyone keeps saying that a CR of 1-2% is the standard?

  17. If #1 selling game (for few weeks) has just a 1-2% CR then it’s a crap business… My estimate that MCF and Azada has CR around 4-5%.

    1-2% you can get from untargetted traffic. With such targetted audience like portals have they should get better results for top sellers.

  18. > I make a wild guess and suppose that 25% of the buyers use game pass.
    From my little experience selling 1 game with BFG, it is the other way around.

  19. @Andy: Yes, because the adventure market is going through a bit of a Renaissance these past 2-3 years. Sales are up and publicity is, too. Most “legit” rags and websites still like to take crap on the games in reviews (and the ones they seem to pick to review are the crappers, so process that however you wish). The recent Sam & Max Season 1 (which is shipping to stores now in a boxed set) injected some life into it along with Fahrenheit (aka Indigo Prophecy), and Secret Files: Tunguska (big hit overseas…outside US). Anyway, the genre isn’t as dead as the press would like for you to believe, and the right game in the casual market would probably be huge. It just takes finding that right game.

  20. I wonder if there could be a huge success in the casual gaming area with adventures that we saw in the 90s – like Gabriel Knight II or III.

  21. And your link is a damn affliate… it’s all a bit lame.

  22. Aside from the guestimates, you seem to forget (?) BFG takes a huge cut.

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