Halo 3 Sold $170 Million On The First Day: Tip For Product Pricing

Halo 3 sold $170 million on the first day according to Microsoft. I was bit skeptical about the Halo 3 sales estimations some days ago, since Halo 2 sold $125 million on the first day.

What’s interesting to see here, that the price of Halo 3 is almost $100 in Finland (that’s 60-70 euros) – for one game. Indies are thinking if they should sell their games for less than $20. I wonder why aren’t we (self-publishers) selling games for at least $40.

Maybe our game will get a higher price tag when the game is done…

Juuso Hietalahti