I’m getting newsletters from one service (a name that I won’t mention). There’s some “tiny” problems with this service that makes me wonder what on earth were these guys thinking.

Problem #1: I didn’t opt for the newsletter
I didn’t ask to receive this email… yet some wise marketers seemingly took my email address and started sending me newsletters. One after another. They are game related news for hardcore gamers – but I’m spending more time making than playing game. I’m simply not their audience – nor have interest to publish their news that are only for hardcore gamers.

Problem #2: I’m getting the newsletter twice
Not only I’ve got one newsletter… but I’m getting duplicate letters since I seem to be on their list on two separate email accounts. They sure wanted to make sure I get their emails.

Problem #3: They have “unsubscribe” link
I tried to click the unsubscribe link they have in the bottom of each newsletter, just to notice the freaking link was not working. I couldn’t unsubscribe from my second address because “page was not found”. I tried clicking the unsubscribe link from the other email I got, and this time the link moved me to a web page that was online. Too bad on the page it said “your email address is NOT unsubscribed”.

“Is not unsubscribed”?

Whadda heck are these guys thinking?

This entry was posted on Friday, October 5th, 2007 at 10:13 pm and is filed under Business, Fun Stuff, Practical Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.