Read This If You Are Not Sure on How to Promote Your Game

Every now and then I get an email something like here:

My question is, I dont know how to go about promoting this game or even how to let other sites and people know the game exists! We spent a year on making it and feel its top quality and want other gamers to be able to experience its fun.

If I enroll to insiders are there any schemes setup that will help me promote my product and make the internet game sites aware it exists?

Thanks for any tips or suggestions you might have.

My typical answer is something like this.

Check out marketing tips
The practical marketing category contains some tips that can help you to get coverage for your game. Some of the articles are written months ago, yet have practical information today.

Take a look at some sales tips
There’s plenty of articles about getting sales, so going through them might be worth your time. Just skimming the category headlines might give you an idea or two on how to increase your sales – so it just might be something that you need.

Set up a newsletter
It’s amazing how many developers don’t have a newsletter on their site, so that’s something to consider when you want to start promoting your game. The newsletter is a handy way to get people back to your website.

What comes to the Insider membership: that’s a twofold issue.

Does Insider membership help you to learn on how to promote your game? Yes, if you are willing to take some time to go through the material. I’ve tried to write everything in short way by giving the essentials (I don’t want to waste my time by writing more than would be necessary, and I don’t want you to waste your time by reading anything more than the essential information).

At the time of writing, the Insider have access to special resources that contain dozens of tips on what I’ve done to get tens of thousands of people to visit my websites. The press release distribution tool gives the chance to get in touch with the press.

I must point out that Insider membership alone won’t help you. You actually need to provide newsworthy items for the press. If you have a good story to tell, then promoting your game is easy.

There’s several benefits that comes with the Insiders membership, so go and take a look at it.

If you are not sure if the membership is for you, then please feel free to ask me.

Juuso Hietalahti