Big Fish Games is making the hit game Azada available for 99 cents. Click here to read more about the offer (and remember to use the coupon code AZADA99 in case you want to take advantage of this). The offer ends on August 15.
So… why Big Fish Games is doing this?
I don’t know their marketing strategy, but I’d suspect thre’s pretty clear reasons on why they wanna do this. Here’s some of them:
#1 – Getting new customers under their wings
This is most likely the reason for the campaign. Big Fish Games wants more customers. Heavily underpricing their product (yet reminding that it’s quality game) is a common marketing strategy for gaining customers. They expect these customers to come back and buy later from them, and that’s where the profits are made (and I suppose Azada has already sold loads of copies, so there’s not really big risk in this – besides, the offer lasts only a week).
#2 – Gaining press interest
Campaigns like this wake up the press and developers. People will talk why they are doing this and why they are doing this. Bloggers will promote Azada and write reasons and guess why this or that happens.
I think they got me.
#3 – To piss of developers
Okay, maybe they don’t intentionally want this to happen, but I’m sure somewhere you can find some developers saying how portals are evil because they are selling so cheaply. Yet… they keep contacting portals to sell their games. There will be somebody who says that they shouldn’t be selling this cheap.
I’m not taking sides on this matter – I just simply say that some people might be offended by this.
The fact is that Azada was made by Big Fish Games, so I suppose they have the right to do whatever they want with their game.
The bottom line is: Azada is now only 99 cents, and you have about week to get it.
What do you think?
What’s your opinion about promotions like these? Obviously they are pretty good for customers, but are they good or bad for portals? What about to developers?