The Man Who Makes No Mistakes Does Not Usually Make Anything

Theodore Roosevelt said that.

Joe seemed to be a “bit” pissed off over my yesterday’s post, and I found couple of things that he was suggesting:

1) Big Fish Games is giving Azada away for 99 cents because Azada 2 is coming (I didn’t realize Azada 2 is coming)

I found this piece of information valuable.

2) Whenever you don’t know something, you should fake it. Or keep silent.

This was the message I read between the lines (and I might be wrong). I have to disagree with the second part.

Here’s something Joe asked.

How can you not know that this is to prepare for Azada’s 2 upcoming release?

Everyone and their dogs know about this since they also did the same deal for MCF3 just before MCF4’s release.

Are you really that ignorant of the PC casual games market?

Hmm, I think this comments tells more about the person who asks the questions, rather than the one who answers them. Anyway, I shall answer to your questions.

The Henry Ford way of “being ignorant”
I’ll answer with a story. It’s a story about Henry Ford (the guy who came up with the idea of making cars). To put it shortly, Henry Ford (with no much education) was put in a situation where he was asked questions about loads of things. He was asked about mathematics, science, industry, cars, business and whatever the opponents came up with. His enemies were trying to make Ford look stupid in front of his audience. At some point Ford got tired about this interrogation and simply answered: “Look, just give me a phone and I’ll call my engineers, lawyers or one of my contacts to give you the answer. I have plenty of staff available who can answer to any of your questions, so that I can focus on building great cars.” The meeting ended there.

It’s good to hire smarter people than you.

I’m not to say that one should be ignorant. I think it’s worth learning more about your business or interest (I think Ford would agree on that). I think realizing that 99 cent sale is preparing for the next version is worth knowing for anybody in gaming business. I just want to remind that even if you don’t know everything, it’s not the end of the world. It’s simply time to learn more (sometimes the hard way).

Babies would never learn to walk if they wouldn’t try over and over (even when they make mistakes and fail)
I look it like this: This blog is interactive. It’s not like I’d try to “teach” the rest of you. Nope. It works two ways. Whenever I write something in my blog, you guys have been reminding me whenever I’m missing something. I think people can learn something from this blog, yet same time teach me. This is beneficial for both parties.

Oh, and thanks for letting me know about Azada 2. I had totally missed it. Seriously – I really appreciate this. (Thanks also to PillowTalker & jc for this piece of information).

There was one more question that I just have to answer.

Do you know how many people are laughing at you and this blog right now?

Unfortunately that’s something our schools sometimes teach us to be afraid. When you write English essays, you get punished for making mistakes (and not rewarded for getting things done write). Sometimes it feels like punish, punish, punish – and possibly shame. Okay, our school world is probably going to a better direction today, but still the situation can sometimes be like this: we are put in to shame if we don’t know something.

To be honest, I don’t really give a rats (bottom). It’s not like away from my life is somebody chooses to spend time laughing at me.

Let’s suppose there’s 1 person laughing at me and my blog.

How does that affect me?

Just a second… I try to think.


Hmm. Nope. Not much. Of course it’s nice to know that somebody reads my blog.

Now, how about a half a million people? All laughing at me and this blog.


Hmm… my first feeling is a sense of gratitude that half a million people actually took some time to check out my blog, but that’s pretty much it. It’s up to them on how to react.

I have chosen to write stuff in my blog. I do my best to provide information that others hopefully can use and benefit from. I’ve said it earlier that one should question authority – and everything I say in this blog. I mean, I write and do a loads of things. Sometimes (or possibly often) I can miss some information (like in yesterday’s post). Shit happens. I make loads of mistakes. I do my best not to repeat them (many times).

Does that mean that I should fake my knowledge or stop writing?

Here’s the deal:

If I wouldn’t have written the yesterday’s post (and if it weren’t for you readers), I wouldn’t have learned a lesson or two


I now have couple of more small lessons learned in my pocket. I now was pointed out about this marketing tactic. I also thought that there’s opportunities to learn everywhere. If I would worry what others think about me, I’d never have started this blog.

I’d probably never written a single blog entry.

I’d probably never networked with the game development experts I know today.

I’d probably be sitting silent in a corner and being afraid saying anything that might show that I don’t know something.

A person who is afraid of making mistakes is probably not doing anything.

In the end, I think people shouldn’t really care what others think about you. Naturally when somebody thanks me, I feel good about it. One guy said that thanks to my blog he got so inspired about gaming industry that today he got a job as an associate producer in one gaming company. That felt really good, and really motivated me. I can now think that my blog has positively affected on somebody’s life. Of course he made the decision to apply, and he had the necessary skills, but at least my blog was pushing him to the right direction and perhaps made him choose this path faster.

Whenever I see comments with loaded (negative) questions, I try to seek criticism and think if bad feedback contains something useful.

Joe, you had a good point. I think it might be useful for you to consider if there’s any way you could present your points in a bit more constructive manner.

But that’s up to you.

I continue making mistakes and missing points.

Juuso Hietalahti


  1. Yeah $0.99 is a nice low figure for list building. Specifically for fans of Hidden Object/Adventure games with BFG is big on as we all know. Everyone that buys Azada will no doubt get a promotional email and probably a postcard too. I got a postcard for Hidden Expedition: Amazon because I bought a previous game for $0.99. I happen to know that their marketing for that game really paid off as they got HUGE sales numbers in the first week + it was still no.2 in the top 10 until a few days ago (Azada has pushed it down, lol)

  2. Perhaps BigFish is preparing the audience for Azada2, but I think the strategy pointed by Juuso in the initial post is worth more than this simple fact.

    I’m sure BigFish has that little trick in mind too. How many games do you guys know, that are priced at less than $1, when the sequel is coming. I don’t know any. And since Azada 1 already made the big bucks, it is probably much useful this way now, as both an attraction for Azada 2 and as a way to grow the customer’s list. And I bet there are people who would pay more than $1 for a quality customer in their data base.

    The GameProducer blog is a great place to learn something about producing games, and those who are laughing at it, perhaps they cry too much at their own blogs.

  3. Thanks for the info! I grabbed the game without even checking it out. 1 more piece of customer behavior insight for anyone out there interested in it :-)

    As for Joe’s post, I don’t think it deserves a long reply entry. As you said, the first piece of information was valuable, and that’s about it.

    Keep it up!

  4. Ah, the Internet.

    At 1 dollar, I can’t resist picking one copy of Azada in the name of “research”. Thanks for the heads up.

  5. Hey I’m not pissed off, I’m just having a “bit” of a laugh:

    “#3 – To piss of developers”

    I mean seriously, that is one of the most ridiculous thing I’ve ever heard in some time. And made by “gameproducer.net” to boot.

  6. Nice post, Juuso. You’re a man of class. Keep up the good work.

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