About a year ago, I read an article about digital products and piracy. In the article, it was said that “kids like to buy MP3 players, but hate to buy music”. Basically, teenagers were willing to put 300 dollars for a device that plays music, but wouldn’t be willing to pay for the actual music. That should be free.
Today I saw an article that reinforces this view. While the article is about PC manufacturer’s attitude (according to the CEO who was interviewed), it still reminds us that people are more likely to pay hardware than software.
I suppose it can help hardware sales. If people know they get to play all the good games for free (illegally), then it can boost sales.
I don’t know whether PC manufacturers view piracy as hidden benefit or not, but in my opinion it’s not their problem to solve. We game developers could suggest alternative business models… or just keep making so bloody good games that people can’t wait to pay for them.