We are working in an international gaming industry where buyers and sellers use different currencies (pounds, dollars, euros and others) and this brings quite delightful aspect into doing business. I’ve accepted different currencies when selling games, services, ads, and whatever stuff (I’m always welcoming money to come to me) and as I’ve done converting mainly from US dollars to euros, I’ve got a some kind of picture about the exchange rates.
Some time ago the US dollar rate was close to 1.50, but now it’s close to 1.40 (so, with 10 euros, you could get 14-15 US dollars depending on the day you exchange currency). It might not seem much, but when you count the numbers you start to notice that your income can change anything from 5-10% in quite short time (and more in longer period: couple of years ago the rate was close to 1.20). Multiply by 10, 100, 1 000, 10 000, 100 000 or more and you’ll see that 5-10% difference begins to make a decent amount of money.
From my perspective (as I’m usually exchanging from USD to EUR) the stronger the dollar, the more I’m benefiting. The weaker the dollar, the less I’m getting.
I didn’t realize that I would start to pay attention to dollar rates years ago, but this has changed. I’m not paying too much attention to it, but sometimes thought twice before doing exchanges when the rates were poor for me. After all, it’s difficult (close to impossible?) to predict how the exchange rates will develop, but you can make some analysis to take advantage of the current situation.
It’s pretty amazing how much game development can teach us. It goes way beyond “just games”.