Have you seen this video where somebody is presenting how World of Warcraft character animations offer variety of ways for dancing. In terms of gameplay, something like “dancing animation” might have close to zero gameplay value (after all, it doesn’t give you points or rewards when you cycle through these animations), they can be valuable for both entertaining the player – and of course they make a good videos.
Watch the following:
At the time of writing, this specific video has a view count of 11,161,676. 11 million views. That must be close to a youtube view count record or something. These kind of videos make great viral marketing vehicles, and they help make the game more popular.
When thinking of small details in your product’s game play, it might be worth remembering that the sum of all those tiny features might end up being pretty big.