I was hunting a stapler online, and of course clicked those fancy google ads that appear on search pages. Three out of three attempts to buy a stapler failed. All these cases can happen in gaming world too. If you are selling something online, better check out these lessons:
#1 – In shop one, the stapler page could not be found
The first ad directed me to a front page of some site. There I clicked “products” just to get error “page not found”. I didn’t waste any more seconds on that shop. If they want me to buy stuff from their site, they should make sure their site is accessible.
End of attempt number one.
#2 – In shop two, no staplers here
In the other shop, I couldn’t find staplers. Why advertise staplers if you don’t have them?
If it’s fun to spend money advertising something you don’t have, why not also make a bonfire using dollar bills?
#3 – Third shop, horrible shipping costs
The third shop was more promising. I found a stapler that was said to cost 11 euros. There was technical information about the stapler and I was pleased. I was wondering why they didn’t mention shipping costs anywhere, but since the site was located in Finland (where I live) I thought it wouldn’t be many euros anyway.
So, I took some time and wrote lengthy details (shipping address etc.) and was finally one click away from the purchase. There they said that shipping costs are like 20 euros (or something like that) which made me both laugh and cry at the same time.
Hiding costs is something, but if the shipping cost is like 20 euros then why not simply put that shipping cost in some place where I can see it easily. Would save everybody’s time.
The hunt for the stapler continues.