One of the key concepts they preach in the world of marketing is that you gotta have unique offering. You gotta stand out from the crowd. Seth Godin points out that in the cattle of brown cows, the purple one gets spotted. Have something unique, something different to what anybody else does.
Well, this one guy sure has figured out a way to stand out. (Can you spot him from that thread?)
Hint: his forum nickname is hddnobjcttmmngmntmtch3rlz…
That guy gets remembered.