I actually spotted this first at Seth Godin’s blog where he listed 10 top secrets of the marketing process. Strange how well those 10 points fit well in game production too.
Here’s Seth’s 10 points and my comments on each of them:
1. Don’t run out of money.
So true. I hope every single game studio in the world really knows how important it is to have proper funding for the project.
2. You won’t get it right the first time.
That’s why god gave us sequels.
3. Convenient choices are not often the best choices.
But in game production they sometimes actually can be… for example, the core game design mechanisms for example are components that can be used to build new type of games.
4. Irrational, strongly held beliefs of close advisors should be ignored.
5. If it makes you nervous, it’s probably a good idea.
Not so sure about this… I’d rather say “if it makes people say ‘wow’” then it’s probably a good idea.
6. Focusing obsessively
Yes, you cannot please everybody. You gotta focus and find your niche.
7. At some point, you’re either going to have to stick to your convictions or do what the market tells you.
8. Compromise in marketing is almost always a bad idea.
Same is at least sometimes true in game production, but the final game needs to compromise on many things.
9. Test, measure and optimize.
It’s even simpler in game production: test & polish.
10. Read and learn.
…but at some point you gotta start doing.