Mark from Glowing Eye Games was sharing sales statistics for his Pure Sudoku game at the Indiegamer boards and I asked Mark if he’d be willing to share the information here too. I got some additional information about the marketing (and we’ll get back when Mark has info about his $5.99 versus $9.99 price point experiment) and listed the details below.
I really think Mark has done a great job with Pure Sudoku, and we all could learn that creating a game doesn’t need to take much time (like 1+ month), nor it requires newest technology on earth (Game Maker is simple, yet efficient game development tool), doesn’t need to cost much (few hundred bucks, plus your own time) and it can still bring decent revenues at constant pace.
Check out these sales statistics for Pure Sudoku:
The original version took me about 1 month to make part time with Game Maker. 1-2 month part time development for improvements.
January 2006 (as a free version), Deluxe version later. Newest version was released in December 2008.
Total sales (units):
640 copies (over the years)
In January the game sold 21 copies and February 27 copies. Monthly sales range on average from 20 to 25 copies, and seems pretty consistent for a while now. (Perhaps due constant search engine traffic)
For the next few weeks developer is experimenting with a $5.99 price point (and we will be adding info about this experiment later here on this blog).
Google Adsense (worth maybe the equivalent of 2 or 3 extra sales each month)
Expenses 10 Euros for Game Maker and $250 to pay a developer to update my game last year. There are also a few items like website hosting and domain registration, I’m not really sure of the price of those – but its quite cheap.
(The free version has got 200,000 from download.com and 50,000 from various download sites)
2-3 months (part time) spent in marketing:
- Getting the game to download sites
- Getting reviews
- Google.com search engine optimization (Pure Sudoku ranks in the top 10 for the phrase “free sudoku”)
One very important thing was learning basic Search Engine Optimization. For really competitive search terms like “Free Sudoku” this was really important. In fact Mark just purchased two books on the subject, as web tutorials can only go so far.
Solitaire Paradise – Glowing Eye Games is hosting free online solitaire games including one he recently created.
Thanks Mark for sharing these sales statistics.